2024

Web Almanac

HTTP Archive’s annual
state of the web report

Our mission is to combine the raw stats and trends of the HTTP Archive with the expertise of the web community. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts. The 2024 edition is comprised of 21 chapters spanning aspects of page content, user experience, publishing, and distribution.

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Featured Chapter

Ecommerce

While ecommerce platforms are diverse and well distributed among different providers, a few key players dominate technologies like payment systems.

21%

Percent of ecommerce sites

37%

Percent of ecommerce sites built with WooCommerce.

3.5%

Percent of sites offering PayPal as payment method

Read the Ecommerce chapter

Contributors

The Web Almanac has been made possible by the hard work of the web community. 70 people have volunteered countless hours in the planning, research, writing and production phases of the 2024 Web Almanac.

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Methodology

Websites Tested

16.9M

Data Processed

83 TB

Unless otherwise noted, the metrics in all of the 21 chapters of the 2024 Web Almanac are sourced from the HTTP Archive dataset. HTTP Archive is a community-run project that has been tracking how the web is built since 2010. Using WebPageTest and Lighthouse under the hood, metadata about nearly 17 million websites are tested monthly and included in a public BigQuery database for analysis. The June 2024 dataset was used as the basis for the 2024 Web Almanac’s metrics. For more information, see the Methodology page.

Learn about our Methodology